Exploring entrepreneurship through food, health, and wellness — shaped by life in New York, Los Angeles, and Miami.
Perspective
I am an entrepreneurship student with a strong interest in food, health, and wellness, shaped in part by living in three major cities: New York City, Los Angeles, and Miami.
Experiencing different cities and lifestyles has led me to value ideas that are practical, intentional, and sustainable. I am particularly interested in how food and wellness businesses adapt to diverse markets while maintaining a clear identity and purpose.
Travel has also played an important role in how I learn and stay inspired. Exposure to new places and perspectives has strengthened my curiosity and openness, and continues to inform the way I approach projects, ideas, and long-term goals.
Academic & Professional Work
University of Miami Herbert Business School
Developed Velcrème, a premium flavored dairy beverage concept designed to elevate the modern at-home coffee ritual. Conducted market and competitive analysis to identify an underserved opportunity.
View Project →University of Miami Herbert Business School
Conducted a social media audit of Purely Elizabeth analyzing content strategy, engagement patterns, and audience sentiment. Benchmarked against Catalina Crunch and Bloom Nutrition.
View Project →University of Miami Herbert Business School
Designed a research-driven concept focused on sustainable fashion and college consumer behavior. Conducted exploratory research and survey analysis to evaluate demand and market fit.
View Project →Miami Herbert Business School
Developed an integrated go-to-market strategy positioning Sunny Sky Products as a beverage solutions partner for the restaurant and bar channel. Built buyer personas and created marketing assets.
View Project →JSF Financial
Created and presented a detailed analysis of proposed tax legislation, focusing on implications for individuals, charitable giving, and business owners. Translated complex policy into clear insights.
View Project →JSF Financial
Researched and compared leading 529 education savings plans to assess investment structures, flexibility, and long-term planning benefits. Developed a structured presentation for client education.
View Project →Creative Outlet
I love experimenting in the kitchen and using food as a creative outlet. Cooking is something I come back to often, whether I am trying new recipes or putting my own spin on familiar ones.
Thoughts & Writings
Food · Cooking
Small ingredients can completely transform a dish.
Daniella Krayzelburg · Mar 13 · 3 min read
Wellness · Food
A naturally sweet, high-protein banana bread made with kefir and applesauce.
Daniella Krayzelburg · Mar 13 · 3 min read
Food · Wellness
What was once a café ritual is moving into people’s kitchens.
Daniella Krayzelburg · Mar 13 · 3 min read
Background & Experience
BBA Entrepreneurship · Minor in Marketing
University of Miami, May 2026
Presidential Scholar · Dean's List
Fluent in Russian · Tableau · SPSS
Education
University of Miami Herbert Business School
Coral Gables, FL
BBA Entrepreneurship, Minor in Marketing · May 2026
Presidential Scholarship · Provost's Honor Roll · Dean's List
Work Experience
JSF Financial
Los Angeles, CA
Financial Planning Intern · June–August 2025
Olfactory NYC
Miami, FL
Scentologist · January–June 2025
Sunlife Organics
Los Angeles, CA
Shift Lead · August 2021–July 2024
Leadership
FUKU Restaurant — Consulting Student
Jan–Apr 2026
SŌLACE Boats — Marketing Consulting Student
Jan–Mar 2026
Skills & Interests
Languages
English, Russian (fluent)
Technical
Microsoft 365, Google Workspace, Tableau, SPSS
Activities
ISL Social Media Intern · Learn to Be Volunteer · Oceanman Volunteer
Interests
Pilates · Travel · Plant-Based Cooking · Food Content
Meet Daniella
A one-minute introduction to who I am, what drives me, and what I am looking to bring to the world of entrepreneurship, food, and wellness.